⇀ Filmmaker & Storyteller

Writing

Project alignment > project enslavement

projectalignment.jpg

Sometimes I am asked how I select the projects I work on. Frankly, it’s not a straightforward answer. But someone once reflected to me a beautiful visual that I feel encapsulates my project process. And so I’m going to share it with you.

Envision all your creative dreams, desires and future projects. Some may be new seeds, others could be long-lost ideas that have been lingering in your consciousness for some time. Now picture them on a shelf in your imaginary creative space. As new ideas comes up, the shelf simply grows longer, larger, to accommodate all the yet-to-be materialized ventures.

Each of these projects are within reach. Each can be brought out of dormancy at any given time, to test out and potentially bloom into something larger. That moment when a project is ‘taken off the shelf’ per say depends on several factors:

  • Is it the right time in your life for this pursuit?

  • Do you currently have the time to develop it to its fullest potential?

  • Is there a funding stream that aligns with it perfectly?

  • Is there a creative partner that could elevate it?

  • Is there a program or coach that could support this project?

  • Does it make your heart sing?


I have creative projects that I have placed on the shelf and never returned to. In some cases, that’s all they are meant to serve. Not every idea is a good one. Not every project is meant to be developed beyond a thought experiment.

For a few of those long-lasting shelf ideas, I like to think of them as fermenting, building up their potency and evolving into something even richer, something I have yet to imagine.

This is an ode to the projects percolating on the shelf. The ones stewing and brewing. To the creative visions that are still being dreamt up to be swept up into this mysterious life. May you see them and seed them when it most fits, when it most aligns, when your intuition tells you to take them off the damn shelf and make alchemy with them.

Project alignment > project enslavement

With love,
Jen

Jen Muranetz